Super Tuesday

419 delegates.
10 states.
4 candidates.

Who will win?

You may be saying – who cares? To which I would respond: a lot of Republicans do.

But don’t worry, this isn’t going to be some political tirade (because I’m not a donkey) this is about you winning – winning your race.

Don’t think you are in the running? Haven’t proclaimed your candidacy?

Wake up and smell the Starbucks (I gave it up for Lent, so these days I would have to say, wake up and smell the fresh-brewed Keurig K-cup), of course you are in the running! You declared your candidacy the minute you entered the workforce. And there are no age or citizenship qualifications in this race - just you and your reputation are all that qualify you to win or lose the career election.

So…who’s managing your campaign? Who’s running attack ads on you? Who’s voting for you?

Haven’t thought about your career in this way? Maybe you should.

Think about how differently you would act if you knew all of your dirty career secrets were going to be public knowledge? That you were going to have other candidates attacking you and trying to take you down. Haven’t I just described your competition? Aren’t they trying to take you down so they can win, either your job or your customers?

So how do you run a campaign that gets you all the votes?

Here’s how to win your career election:
1. Build a positive reputation. Your reputation precedes you. You have heard this saying millions of times. And before social media it was 100% true, now it’s 500% true. With the revolution of social media, it’s easier than ever for someone to learn everything about you, good and bad, way before you ever meet. Keep this in mind while you are building your image and interacting with colleagues, customers, your family and friends. Every step you take, word you chose, and action you make builds your reputation. Walk positively, speak positively and act positively. This will guide you to a positive reputation. How’s your reputation? Positive? Are you positive about that?

2. Get endorsements. Want to win a race? Find someone to endorse you. Get someone to publicly announce they are supporting you and your efforts and it will work wonders. Especially if it is someone who also has a positive reputation, is trusted and looked to as an influential person. And the best person would be someone you have done business with, not your mom (sorry Mom!). This person can speak to your strengths (and shocker, your weaknesses) but also talk to how you work, how you serve, how you communicate, and how you perform - your end results. Who is willing to endorse you? Do you have more than one?

3. Fight fair. Represent yourself with integrity by fighting fair. If you are going to go up against a competitor, talk about the facts, not your opinions of them. No one gets ahead by trash-talking the competition. It makes you look petty and low. Instead, find a way to elevate yourself by singing your own praises. Highlight your own competitive advantages instead of harping on their disadvantages. Fighting fair allows you to look good two-fold, by showing how you believe you are the best and also how you are a bigger person. It’s easy to attack the other party, it’s a lot more difficult to look in the mirror and talk about what YOU bring to the table. How fair are you fighting?

This Super Tuesday, people are casting their votes on a republican candidate for their party’s presidential nomination. And today, people are casting their votes on you and your competition. Who will win? Will it be you? Or will you be forced to withdraw from the race?

I’m your Double-Tall, Non-Fat, No-Whip Sales Barista. How may I help you help yourself?

Stephanie Melish, one of the few, hand-selected, Gitomer-Certified Speakers is the ONLY Double-Tall, Non-Fat, No-Whip Sales Barista in the world! Stephanie trains, sells, and speaks to companies and associations all over the country. To book Stephanie for your next event, please visit www.GitomerCertified.com or contact the friendly folks at Buy Gitomer via email at hirestephanie@gitomer.com or by calling 704-333-1112.

Brand to Become

Brands are not for companies. Brands are for people. Brands are for you.

What's your brand?
What are you known for?
What are you known as?
What do you want to be known as?

I met a gentleman who is a fellow speaker and I asked him what he speaks on. He started to stammer and said, "I get that question a lot. Do you want to know what I do speak on or what I want to speak on?"

FAIL. Major fail.

How can you be a speaker and not be prepared to answer the most common question you most likely get asked? And how can you stammer when you are a professional speaker?

But his response got me thinking, at least talking to him was good for something (thanks for the article, buddy!).

How many people are doing something now but have something else they would rather be doing?
How many people are stuck with no hope to get out?
How many people think they can't change who they are?

"When I was young I didn't know what I wanted to be, but I always knew the kind of woman I wanted to become." Diane von Furstenburg said this in an interview. It's powerful and it's eye-opening. Who do you want to become?

You can be catapulted from who you are now to who you want to become through branding. So, I ask again, what's your brand?

Don't have one? Make one. Create one. Build one.

It's easy. You only need these four items:

1. Power Title. Or a logo, or a blog, or a motto, or anything different that represents who you are. Mine happens to be my title. My brand started through my title. When Gitomer hired me to work for him, I had free rein to create my title. I like to be creative and I thought long and hard before I struck a chord on the Double-Tall, Non-Fat, No-Whip Sales Barista. This title has received more compliments and notoriety than any other title I could have come up with. It's created my brand and I've ran with it. I'm known as the Sales Barista. People know me. People who I don't know, know me. You know me. I have a brand. A coffee-centric, unique, creative, professional, and friendly brand. What's your brand?

2. Network. Beyond a great title, you have to have a great network. This network has to be full of successful people who are willing to help YOU become more successful (thank you Jeffrey!). Your network is essential to helping your brand become known. People learn about me through other people talking about me, sharing my blog and articles, and re-tweeting me. There are three types of networks: personal, professional, and social media. You must have people helping you on all three levels to truly excel. Who's in your network? Who's willing to help you become who you want to be?

3. Platform. Your platform and network work together. The network is the people who help you, the platform is the tools that you use. I'm a writer, so I use Sales Caffeine and my blog to get my words out in the world. And sometimes people like what I write, they like my philosophies, and so they share them. My platform is my blog, my social media channels (Facebook business page, Twitter, LinkedIn), Ace of Sales, and my job. All of these tools help build my brand and make me more known. What's your platform?

4. A bigger picture. Furstenburg's quote sums this up perfectly. The bigger picture is what you want to become. The bigger picture encapsulates three things: how do you want to be known, what and who do you want to influence, and what image do you want to portray? What's your bigger picture?

I'm a Double-Tall, Non-Fat, No-Whip Sales Barista. That's my brand and it all started with a title, a conversation starting, brand making title. Thankfully I love the brand I stumbled upon. I never dreamed it would become as big of a brand as it has and I am drinking it up. Here's the good news, you are here from the beginning. You can say, "I knew her back when," when I've become who I want to become.

Your brand can become whatever you want it to be.

Start small. Create your creative power title, start using Ace of Sales to immediately brand yourself (get 45 days free by using my special promocode: barista45), create a social media presence, and use your network to spread your brand.

Start now.
Start being who you want to become.
Start the brand you want to be.

I'm your Double-Tall, Non-Fat, No-Whip Sales Barista. How may I help you help yourself?

Stephanie Melish, one of the few, hand-selected, Gitomer-Certified Speakers is the ONLY Double-Tall, Non-Fat, No-Whip Sales Barista in the world! Stephanie trains, sells, and speaks to companies and associations all over the country. To book Stephanie for your next event, please visit www.GitomerCertified.com or contact the friendly folks at Buy Gitomer via email or by calling 704-333-1112.