Monday, August 12, 2013


NFL Preseason has arrived – WHO DEY! Teams are training, pads are colliding, and my Bengals are making some “Hard Knocks.”

Football is competition at it’s finest: two teams, facing off, making strategic play-calls on offense and defense for four exhausting quarters until a victor emerges. Goosebumps! Reminds me of the day-to-day interactions of business. Competing companies, driving down the marketing field to capture the customer before the other team does. Touchdown!

There are few things I love more than football, but fashion, is one of them. And over the past few months, I’ve developed a fancy for fashion from one specific store. The fashion affair began when I received a gift bag from The Cheeky Bean. Naturally, as the (one and only) Sales Barista, I assumed it was a caffeinated place. Excited to open my java gift, I was shocked to find a new bracelet in my hands. Cheeky What?!

I was quickly educated about The Cheeky Bean and easily fell in love with their store, fashion, owner, but most importantly their business approach. After the suggestion, (referral), to follow them on Instagram, I was quickly buying more clothes from a storefront, than online: the first time in YEARS that was the case. I was giving The Cheeky Bean instasales based on their genius-gramming.

I have engaged into a game of no-limit fashion with The Cheeky Bean, who is monopolizing my money and destroying the competition that used to receive my fashion funds. What’s so darn cheeky about this place, you ask? They understand the following key components…

How to beat your competition for instasales:

1. Ease of Doing Business. Simple, make it easy to do business with you and you win. When buying from you is more like solving an algebra equation than basic addition, you lose. Figure out how to allow your customers an ease of purchase and use. I can BUY from The Cheeky Bean at their store, on their website, or over the phone. Oh, and they ship ANYWHERE, so their customers don’t have to be in Charlotte to be Cheeky. How easy can your customers buy from you?

2. Meet Your Customers Where THEY Are. The Cheeky Bean allows me to see their merchandise in store, online, on Facebook, and on Instagram. Essentially, they meet me where I am. They have mastered exposing customers to their product to create a desire for it…leading to an investment. Impression + Inclination = Investment. Showcasing your business, products, and services where potential and existing customers regularly interact is networking at it’s finest. How are you meeting your customers where they work and play?

3. Testimonials. 
Not every company can get a well-known bachelorette to wear their product, but every company and person, you, has access to current, happy customers, who would testify on your behalf. To capitalize on this, you have to give them a platform to do so. This is accomplished through communication, asking for their help and telling them to freely share their opinion in whatever XYZ fashion (Website, Facebook page, Twitter, Blog, Company Newsletter, etc.) you wish. A testimonial is a broader reaching referral. I’m more likely to buy based on someone else telling me how great it is. I became a Cheeky customer because my husband bought me a gift from there and told me I HAD to check them out. “Checking them out” has made my check card and me very happy…I wonder if he regrets that decision or is enjoying my new wardrobe?! Who’s talking about you? Referring you? Testifying for you?
Follow The Cheeky Bean on Instagram, Twitter, or Facebook!

4. What’s Your Cheeky Factor? Here’s the kicker to The Cheeky Bean. They understand how to style. Never before, in my fashion life, had I ever bought an entire outfit from the mannequin, until I walked into their precisely styled store. They get it. They know how to combine tops with bottoms and accessorize properly. Don’t get me wrong, I don’t love all of their looks. There would be a major problem and debt issue if I did, but I do love what they do. Their extra wow factor is their styling. Whether it’s through their Instagram account or walking into the store, the staff will perfectly pair outfits for you, based on your style, your likes, and your body. It’s all about YOU, not them and for that, they win. What’s your Cheeky factor?

Imagine…you’re suited up in your pads, waiting in the tunnel, about to run out onto the field. Imagine…you’re suited up in your pumps, waiting backstage, about to work the runway. Imagine…you’re suited up in your business best, waiting to open the door to a prospects office, about to pitch yourself, your business, your product, and your services. Competition is everywhere: in fashion, in football, and in business. It’s what makes people strive to achieve more and become best. The only question you have to answer is, how will you compete to complete instasales?

I’m your Double-Tall, Non-Fat, No-Whip Sales Barista. How may I help you help yourself?

Stephanie Melish, one of the few, hand-selected, Gitomer-Certified Speakers is the ONLY Double-Tall, Non-Fat, No-Whip Sales Barista in the world! Stephanie trains, sells, and speaks to companies and associations all over the country. To book Stephanie for your next event, please visit or contact the Michelle at Buy Gitomer via email at or by calling 704-333-1112.