Monday, March 26, 2012

Controlling Customers

I am a control freak. A bona fide, high-maintenance, don’t color outside the lines control freak!

I do not adjust well to change. I do not like it when plans change. I do not break the rules. I do not cope well with adjusting expectations. When shift happens, the shift hits my fan.

Chef Mike Horri is also a control freak. He is the “soup Nazi” of Italian food (all of you Seinfeld fans know exactly what I’m talking about. Can’t you hear it now: “No soup for you!”).

And Chef Mike is the newest addition to my list of stars.

I met Chef Mike last week. I was traveling for work (public seminar events for Jeffrey Gitomer in Seattle) and some of our event volunteers recommended we have dinner at Pasta Freska, Mike’s restaurant. So off we went, three men (Andy, Jordan, and Kevin) and a little sales barista to Pasta Freska.

First impression – the pizza slice shaped building was slightly shabby but gave off a you-know-it’s-going-to-be-good, hole-in-the-wall feel to me.

Second impression – Chef Mike, who had fully embraced the role of owner and head chef clad in his white chef’s jacket asked, “how many?”

Third impression – We were sat at our dimly lit yet cozy table for four - the lighting could be better.

Fourth impression – Where are the menus? What?! No menus! This can’t be right. How am I able to control my meal if there are no menus?

What followed was Chef Mike making one simple statement, four times, “Tell me one food that you absolutely can’t stand.”

“ONIONS!” I definitely wasn’t scared to answer that question. And around the table Chef Mike went until he had four answers…onions, anchovies, chunks of tomatoes, ditto. And that was it. Chef Mike walked away and dinner was ordered. Can you believe it?

What ensued next was a 7-course dinner filled with the most perfectly-paired red wine, roasted eggplant, salad, mouth-melting garlic bread, pasta, sweetly stuffed chicken marsala, mussels, salmon, a quartet of desserts, and for me – not one single onion. DELISH!

This was THE best restaurant experience of my life. And it single-handedly can be attributed to the star-quality of Chef Mike.

What made Chef Mike a star? What made him shine brighter than all of the other restaurant experiences?

Three simple reasons: he was an expert, he was exuberant, and he was in control.

How to elevate your own star quality:
1. Be an Expert. Chef Mike is an expert; an expert of pasta, Italian food, wine, restaurants, and overall dining experiences. Not one of us questioned what he was going to serve us. He was confident from his greeting to the slamming of the wine on our table. He established himself as an expert not only by his position of founder and chef (don’t get me wrong, that helps) but also by the way he walked and talked. How much of an expert are you both in position and poise?
2. Be Exuberant. Chef Mike was full of life and love for his job and it RADIATED from him, making it contagious and affecting us, in a good way. He was happy and fully engaged with each customer’s experience. His exuberant personality made up over half of his star quality. When you love what you do, it radiates and affects everyone around you. How effective is your exuberance?
3. Be in Control. Pasta Freska’s website states: “Dinner at Pasta Freska is based on Chef Mike Horri's ‘Have it your way’ philosophy!’” But I disagree. I would instead say: “Dinner at Pasta Freska is based on Chef Mike Horri’s ‘Have it MY way’ philosophy!” Mike controlled everything as soon as we walked into his restaurant. He controlled our greeting, our table, our menu, our wine, our food, and our overall experience. All the while, making sure not to serve us anything that we absolutely hated. He was a control freak. How much of a control freak are you? Are you controlling your customer’s greetings, their orders, and their overall experience?

Chef Mike is a control freak and he is a star. He is the epitome of controlling your business, your environment, and your customers to ensure that they have an amazing experience that will leave them bragging about you to everyone they know.

I’m your Double-Tall, Non-Fat, No-Whip Sales Barista. How may I help you help yourself?

Stephanie Melish, one of the few, hand-selected, Gitomer-Certified Speakers is the ONLY Double-Tall, Non-Fat, No-Whip Sales Barista in the world! Stephanie trains, sells, and speaks to companies and associations all over the country. To book Stephanie for your next event, please visit www.GitomerCertified.com or contact the friendly folks at Buy Gitomer via email at hirestephanie@gitomer.com or by calling 704-333-1112.

Monday, March 5, 2012

Super Tuesday

419 delegates.
10 states.
4 candidates.

Who will win?

You may be saying – who cares? To which I would respond: a lot of Republicans do.

But don’t worry, this isn’t going to be some political tirade (because I’m not a donkey) this is about you winning – winning your race.

Don’t think you are in the running? Haven’t proclaimed your candidacy?

Wake up and smell the Starbucks (I gave it up for Lent, so these days I would have to say, wake up and smell the fresh-brewed Keurig K-cup), of course you are in the running! You declared your candidacy the minute you entered the workforce. And there are no age or citizenship qualifications in this race - just you and your reputation are all that qualify you to win or lose the career election.

So…who’s managing your campaign? Who’s running attack ads on you? Who’s voting for you?

Haven’t thought about your career in this way? Maybe you should.

Think about how differently you would act if you knew all of your dirty career secrets were going to be public knowledge? That you were going to have other candidates attacking you and trying to take you down. Haven’t I just described your competition? Aren’t they trying to take you down so they can win, either your job or your customers?

So how do you run a campaign that gets you all the votes?

Here’s how to win your career election:
1. Build a positive reputation. Your reputation precedes you. You have heard this saying millions of times. And before social media it was 100% true, now it’s 500% true. With the revolution of social media, it’s easier than ever for someone to learn everything about you, good and bad, way before you ever meet. Keep this in mind while you are building your image and interacting with colleagues, customers, your family and friends. Every step you take, word you chose, and action you make builds your reputation. Walk positively, speak positively and act positively. This will guide you to a positive reputation. How’s your reputation? Positive? Are you positive about that?

2. Get endorsements. Want to win a race? Find someone to endorse you. Get someone to publicly announce they are supporting you and your efforts and it will work wonders. Especially if it is someone who also has a positive reputation, is trusted and looked to as an influential person. And the best person would be someone you have done business with, not your mom (sorry Mom!). This person can speak to your strengths (and shocker, your weaknesses) but also talk to how you work, how you serve, how you communicate, and how you perform - your end results. Who is willing to endorse you? Do you have more than one?

3. Fight fair. Represent yourself with integrity by fighting fair. If you are going to go up against a competitor, talk about the facts, not your opinions of them. No one gets ahead by trash-talking the competition. It makes you look petty and low. Instead, find a way to elevate yourself by singing your own praises. Highlight your own competitive advantages instead of harping on their disadvantages. Fighting fair allows you to look good two-fold, by showing how you believe you are the best and also how you are a bigger person. It’s easy to attack the other party, it’s a lot more difficult to look in the mirror and talk about what YOU bring to the table. How fair are you fighting?

This Super Tuesday, people are casting their votes on a republican candidate for their party’s presidential nomination. And today, people are casting their votes on you and your competition. Who will win? Will it be you? Or will you be forced to withdraw from the race?

I’m your Double-Tall, Non-Fat, No-Whip Sales Barista. How may I help you help yourself?

Stephanie Melish, one of the few, hand-selected, Gitomer-Certified Speakers is the ONLY Double-Tall, Non-Fat, No-Whip Sales Barista in the world! Stephanie trains, sells, and speaks to companies and associations all over the country. To book Stephanie for your next event, please visit www.GitomerCertified.com or contact the friendly folks at Buy Gitomer via email at hirestephanie@gitomer.com or by calling 704-333-1112.

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