Monday, October 31, 2011

Brand to Become

Brands are not for companies. Brands are for people. Brands are for you.

What's your brand?
What are you known for?
What are you known as?
What do you want to be known as?

I met a gentleman who is a fellow speaker and I asked him what he speaks on. He started to stammer and said, "I get that question a lot. Do you want to know what I do speak on or what I want to speak on?"

FAIL. Major fail.

How can you be a speaker and not be prepared to answer the most common question you most likely get asked? And how can you stammer when you are a professional speaker?

But his response got me thinking, at least talking to him was good for something (thanks for the article, buddy!).

How many people are doing something now but have something else they would rather be doing?
How many people are stuck with no hope to get out?
How many people think they can't change who they are?

"When I was young I didn't know what I wanted to be, but I always knew the kind of woman I wanted to become." Diane von Furstenburg said this in an interview. It's powerful and it's eye-opening. Who do you want to become?

You can be catapulted from who you are now to who you want to become through branding. So, I ask again, what's your brand?

Don't have one? Make one. Create one. Build one.

It's easy. You only need these four items:

1. Power Title. Or a logo, or a blog, or a motto, or anything different that represents who you are. Mine happens to be my title. My brand started through my title. When Gitomer hired me to work for him, I had free rein to create my title. I like to be creative and I thought long and hard before I struck a chord on the Double-Tall, Non-Fat, No-Whip Sales Barista. This title has received more compliments and notoriety than any other title I could have come up with. It's created my brand and I've ran with it. I'm known as the Sales Barista. People know me. People who I don't know, know me. You know me. I have a brand. A coffee-centric, unique, creative, professional, and friendly brand. What's your brand?

2. Network. Beyond a great title, you have to have a great network. This network has to be full of successful people who are willing to help YOU become more successful (thank you Jeffrey!). Your network is essential to helping your brand become known. People learn about me through other people talking about me, sharing my blog and articles, and re-tweeting me. There are three types of networks: personal, professional, and social media. You must have people helping you on all three levels to truly excel. Who's in your network? Who's willing to help you become who you want to be?

3. Platform. Your platform and network work together. The network is the people who help you, the platform is the tools that you use. I'm a writer, so I use Sales Caffeine and my blog to get my words out in the world. And sometimes people like what I write, they like my philosophies, and so they share them. My platform is my blog, my social media channels (Facebook business page, Twitter, LinkedIn), Ace of Sales, and my job. All of these tools help build my brand and make me more known. What's your platform?

4. A bigger picture. Furstenburg's quote sums this up perfectly. The bigger picture is what you want to become. The bigger picture encapsulates three things: how do you want to be known, what and who do you want to influence, and what image do you want to portray? What's your bigger picture?

I'm a Double-Tall, Non-Fat, No-Whip Sales Barista. That's my brand and it all started with a title, a conversation starting, brand making title. Thankfully I love the brand I stumbled upon. I never dreamed it would become as big of a brand as it has and I am drinking it up. Here's the good news, you are here from the beginning. You can say, "I knew her back when," when I've become who I want to become.

Your brand can become whatever you want it to be.

Start small. Create your creative power title, start using Ace of Sales to immediately brand yourself (get 45 days free by using my special promocode: barista45), create a social media presence, and use your network to spread your brand.

Start now.
Start being who you want to become.
Start the brand you want to be.

I'm your Double-Tall, Non-Fat, No-Whip Sales Barista. How may I help you help yourself?

Stephanie Melish, one of the few, hand-selected, Gitomer-Certified Speakers is the ONLY Double-Tall, Non-Fat, No-Whip Sales Barista in the world! Stephanie trains, sells, and speaks to companies and associations all over the country. To book Stephanie for your next event, please visit or contact the friendly folks at Buy Gitomer via email or by calling 704-333-1112.


  1. Excellent, Stephanie. I love your unusual brand. Good job. I don't have a power title but I do have a power tagline: Your Health is Your Wealth. Thanks for the good work. Blessings, Amy

  2. Great article - not only is it informative but FUN to read as well. I like your style Stephanie. Keep up the great work and I'll get back to working on my own branding!


  3. Great article. It reminds me of the fan company with no memorable comopany name and did so-so business. The day they changed their name, they changed their busines without actually changing it - it is now known as The Big Ass Fan Company. For me, it was going from Jim Brown (thousands of us) to Gymbeaux (only one that I know of). If I could make one comment about your blog, the brown font on the tan background is hard for old guys like me to read. Gymbeaux

  4. Excellent article Stephanie. Read it on my way to work and feel energized and inspired.

  5. Stephanie, this is a great article that gets people talking and thinking in a creative manner! Keep up the great work!

  6. Thank you for all of the positive feed back!

    Gymbeaux - love the name. I'll take the font into account. So happy to have 'old' guys reading and commenting!

  7. Stephanie,
    Through Gitomer you may be reaching out to the world, it is your attitude and message that is touching your readers and impacting their futures. Keep making a difference, Thanks.
    Jerry Hampton

  8. @ Jerry - Thank you for the very very kind words! You made me say "AW" out loud. Your feedback is much appreciated.

  9. So, what do you sell?

  10. I always look forward to Jeffrey's article each week and now I look forward to yours as well. Thanks for your insight. Keep up the good work! Now for the egging question... is the "Double Tall" refer to your height or to the power of your messages(brand)?

  11. @ Anonymous - I sell for Jeffrey Gitomer. His training (online, classroom, seminars, keynotes, etc.) and I am one of his certified speakers.

    @ Brad - The Double-Tall is for both! As well as how I drink my sbux.

  12. Great article & I Actually like the "Unique Brand" idea BUT you borrowed the Brand from Starbucks.

    Creative twist but not that original. Its the true original. Calling a tissue "Kleenex" now that's an original brand.

    All The Best

  13. Glad to hear others are coming up with slogans as well... Since acronymns are everywhere these days...I made my "logo" Sullivan Real Estate Group or SREG - Stress-free, Reliable, Engaging, Go-getters....
    Great article! I'm not to good with my blog "yet" - hopefully I will get there!
    All the best, Barbara

  14. Sephanie,

    I have all the passion in the world, but if I'm being honest I dont love what I sell. I dont fully trust that the service I sell will mee the clients need, because of all the hands that "touch" it before it gets to my clients. Can I continue to sell this service and create a brand or must I move on?

  15. @ Anonymous - I believe it's time for you to move on. If you don't LOVE what you sell, it will be evident to your customers. Life's too short, find something you love and go for it!