RED

I knew you were trouble Taylor Swift.

I didn’t want to like you.

I fought back the urge to embrace you.

And then BAM! I walked into Starbucks and your red lips seduced me from the counter.

So I started to listen.

And I started to like it.

And I started to sing along.

And I started to become a fan. Blushing!

I knew you were trouble Taylor Swift, you and your RED album!

I know, I know. You are sitting there, hopefully still reading, thinking “What in the red devil are you getting at Stephanie, I am NOT a T-Swift fan?!”

Duh, neither was I! But over the past months, I became one. It started with my admiration of the marketing and branding genius of her RED album and developed from there with loving nearly every song on the album. I became enough of a fan, I had to attend her RED tour concert (with special guest Ed Sheeran, another must listen artist) and it was one of the best I’ve ever seen.

Since the concert, I’ve tried to put my finger on how Taylor Swift has become the pop-country powerhouse she is. I boiled it down to her one word, RED.

RED: the universal color of passion, blood, love, anger, and business. Yes, business. That is if you are in the business of being a successful entity in your industry.

And as I reflected a little more on the color, my boss and mentor’s best-selling The Little Red Book of Selling smacked me in the face. Both T-Swift and Gitomer had capitalized on the power of RED, big time. And it goes beyond the color. RED is a success principle. It’s the key to not only being listened to, but also being heard.

What does it take to be heard? Follow the RED Principle:

1. Repeat. Taylor Swift has conquered the art of repeating lyrics in her songs. Why is that important? It’s masterful for three reasons: it makes it easy to learn the song, it allows the listener to sing along, and it drives your point home. (We are never, ever, ever, ever getting back together, like ever!) Gitomer does the same thing. He repeats his core philosophies over and over in his weekly columns and books, making it easy for salespeople to grasp what it takes to be the best. Having trouble getting your message to be heard? Identify your key point and repeat, repeat, repeat!

2. Experience. The more experience you gain, the more knowledge you acquire. RED is Taylor Swift’s fourth album; The Little Red Book of Selling is Gitomer’s third published book. While neither were their first attempts to release their message, both are their respective best-selling hits. The secret? They had gained the experience they needed to not just be listened to, but to be heard. The bigger secret? You have to keep trying until you hit “best.” What experience are you gaining? What are you trying to achieve “best” in?

3. Deliver. Deliver beyond the expectations of others and yourself. Your job: give ‘em a show they won’t soon forget. The production value of Taylor Swift’s RED show was beyond first class: from the costumes and the lights (there were chandeliers at one point) to the confetti ending. The production value of The Little Red Book of Selling is unlike any other (non-Gitomer) book: from the cartoons and the compact size to the cloth cover. They deliver their messages in a style that grabs the audience’s attention and amazes them. How are you differentiating your delivery?

You can repeat your message and have the experience, but if you don’t deliver the message in a creatively different way, you will fall on deaf ears.

If you want to be successful, you must not only spread your message, but you must be listened to. Your time to be heard is now. Are you RED-y?

I’m your Double-Tall, Non-Fat, No-Whip Sales Barista. How may I help you help yourself?

Stephanie Melish, one of the few, hand-selected, Gitomer-Certified Speakers is the ONLY Double-Tall, Non-Fat, No-Whip Sales Barista in the world! Stephanie trains, sells, and speaks to companies and associations all over the country. To book Stephanie for your next event, please visit www.GitomerCertified.com or contact the Michelle at Buy Gitomer via email at michelle@gitomer.com or by calling 704-333-1112.

Colorful Creativity

"Creativity is seeing an opportunity for more than what it appears to be."

This quote came to me as I was sitting in my favorite coffeehouse writing spot (Cast Iron Waffles), listening to the Coffeehouse satellite station (Into the Mystic by Van Morrison was playing), and working on an upcoming keynote.

I furiously typed it up hoping not to lose it before it leapt out of my mind unable to be remembered. Know what I mean?

I speak about creativity in my keynote presentations and I was trying to figure out how to wrap it up nice and neat with a bow to get an “aha” moment from the audience. I’ve learned while growing up and being earmarked as a “creative” person, that there are whole loads of people who don’t think they are creative beings.

Boy, are they WRONG! Everyone is creative (quit shaking your head – yes, YOU, are creative!) in some unique way - whether you are a chemist, engineer, farmer, marketer, or writer. But that’s another article. Right, Andy Horner?

Anyway, this quote came as a result of this story:

I wrote an article on Pinterest.

A man, Tony Frank, emailed me with three things: praise, a Pinterest request, and an offer:

“I own a small business that develops custom cartoons to market ideas, most specifically gift planning to non-profit fundraisers like myself. If you ever find yourself needing a cartoon to convey an idea, lemme know. We'll work one up for ya, no charge. (www.lanceandrew.com)”

Hmmm…I thought. And thought. And thought. For eight days before I replied:

“I just thought of a great way for you to help me.  I'm getting married in a few months and we are having an adult’s only reception EXCEPT for my fiancé’s 10 nieces and nephews. I had been planning on putting crayons and coloring books on their reception tables to keep them entertained. But you know what would be even cooler?  If you could draw a black and white cartoon of my fiancé and I for them to color in that day!  It would be something we could keep.”

And he did. And we used it. And it was a HIT!

Now most people would have only saw it for face value (a cartoon to use for my presentations) and stopped there. Most people think I have audacity for asking for more than the favor offered. Most people are followers. Not me.

I was presented an opportunity.

I thought about it.

I formed a vision.

I asked.

I received.

And they colored.

Do you think Tony is upset that I asked for something a little different than he originally presented to me? NO! He is now the inspiration of a quote, an article, and the colorful joy of ten children.

Here are the elements that I believe lead to creativity:

1. Think. Taking the time to view anything from another perspective can lead to a creative response. They don’t call it thinking outside the box for no reason. Just drop the box, that doesn’t matter, stretching your mind to think beyond the obvious, beyond what appears, is when the light bulbs get invented. What are you thinking about?

2. Environment. I think best in certain environments, usually coffeehouses. Shocker, I know! I’m creative in these places for two reasons; they make me happy and they eliminate distractions. The atmosphere boasts happiness: music, espresso machines, milk being steamed, and the aroma of coffee and specifically where I go, fresh baked liege waffles! The atmosphere omits distractions: television, John, Dunkin! The hardest element is figuring out what atmosphere you need to get your mind right for creative inspiration. Where is your distraction-free happy place?

3. Confidence. You must have the confidence and willingness to ask, to risk, and to open yourself up by sharing your ideas out loud. Many fear rejection more than they seek reward. I like reward. I’m confident in my thoughts and ideas REGARDLESS of others opinions of them. Some are nutty, some are pushy, some are bitchy, some are genius, and some are all of the above. I’m confident in asking for what I want (did you read Ask Kisser?) and I’m confident enough to risk my feelings in an effort to be creative. How confident are you in your ideas?

4. Experience. The more creative ideas you come up with the more they will continue to flow. Just like with any skill, the more you work at it and experience it, the more it will come naturally. If you hang around creative people they will rub off on you, they will inspire you and they will transform you. How are you experiencing creativity?

Shh…my very secret key to creativity is simple. Capture it! So often I don’t take the time to write ideas or thoughts down when they occur. And then, in a fleeting moment, they disappear. Thankfully, this one I caught and framed.

Want to see the fabulous cartoon by Lance Andrew? View it on my Sales Barista Facebook Page.

I’m your Double-Tall, Non-Fat, No-Whip Sales Barista. How may I help you help yourself?

Stephanie Melish, one of the few, hand-selected, Gitomer-Certified Speakers is the ONLY Double-Tall, Non-Fat, No-Whip Sales Barista in the world! Stephanie trains, sells, and speaks to companies and associations all over the country. To book Stephanie for your next event, please visit www.GitomerCertified.com or contact the friendly folks at Buy Gitomer via email or by calling 704-333-1112.